NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On the up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • One Roof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Restaurant Hub
  • NZME Events

Sign InSubscribe
Advertisement
Advertise with NZME.
Home / New Zealand

On The Up: NZME campaign for a better today and better tomorrow - Editorial

NZ Herald
6 Apr, 2025 05:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Uplifting stories showcasing success, inspiration and possibilities. Video / NZME
Editorial

THREE KEY FACTS

  • Annabel Knight, a 14-year-old from Kerikeri, overcame osteosarcoma with determination and a rotationplasty surgery.
  • Her story launches the On The Up campaign, highlighting inspiring New Zealand success stories.
  • The campaign aims to motivate and uplift by showcasing achievements across various fields.

“I gave up my leg for cancer, and I didn’t want to give up anything else.”

Advertisement
Advertise with NZME.

That’s Annabel Knight, or “Amazing Annabel” as she’s known to her family and friends.

She’s a plucky 14-year-old from Kerikeri who, in the space of three years, has gone from a girl diagnosed with aggressive osteosarcoma to a teenager in remission, embracing every day with a new leg and a new lease on life.

Her journey was anything but easy.

The teenager has braved 102 injections, 94 physiotherapy sessions, 29 rounds of chemotherapy, five blood transfusions, a couple of GI Jane-style haircuts, and a life-changing procedure called rotationplasty.

This innovative surgery involves removing the diseased bone and reattaching the foot to the thigh bone but flipped over so it acts as a knee joint.

Annabel can now run, jump, swim and surf – and she’s getting top marks in PE, although she admits she gets a little frustrated when others in her class hold back when playing alongside her. With positivity and determination, she dreams of sprinting thanks to a new hi-tech running blade.

Advertisement
Advertise with NZME.

Annabel’s story, of overcoming adversity, of making the best of her situation, of striving for better despite her setbacks and challenges, is a fitting start to NZME’s On The Up campaign – a series that will shine a light on uplifting stories of New Zealand success and inspiration.

Annabel Knight places a sock over her foot before slipping on her prosthetic. Photo / Corey Fleming
Annabel Knight places a sock over her foot before slipping on her prosthetic. Photo / Corey Fleming

Over the coming weeks, we will use the power of our journalism to showcase people, organisations and businesses achieving great things or beating the odds. It will cover everything from the economy to sporting success to volunteers in the heartland who roll up their sleeves and make a real difference to their local community.

Herald editor-in-chief Murray Kirkness says the campaign will tell Kiwi stories of success, inspiration and possibility.

“On the Up will see us using our platforms to help New Zealand thrive. It’s a chance to use our powerful journalism and brands to shine a light on people who are doing amazing things. We want to help other Kiwis see what they can achieve in whatever pursuit they dedicate themselves to,” Kirkness said.

“The media plays a vital role in holding the powerful to account and shining a light on issues that need urgent attention. That will always be the driving force of our newsrooms. At the same time, we want to champion Kiwis ... and celebrate those performing impressive feats whether on the international stage or in the neighbourhoods where they live.”

The world in which we live, both locally and on far-flung shores, is full of uncertainty. And we know many Kiwis are still doing it tough after a pandemic, recession and cost-of-living crisis.

We hope On The Up’s stories will challenge, motivate and uplift you as we look to brighter days ahead.

Not only should they make today a little better, but we also think they’ll help you see a better tomorrow too.

Advertisement
Advertise with NZME.

We’re On The Up, and we look forward to sharing this journey with you.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from New Zealand

New ZealandUpdated

Second courthouse evacuated as police deal with North Island bomb threats

07 Apr 12:40 AM
Talanoa

‘Surprise’ island nation targeted for US tariffs

07 Apr 12:22 AM
New Zealand

Forecasters keeping eye on 100km/h gusts expected for Hawke’s Bay

07 Apr 12:17 AM

Diabetes NZ & My Food Bag join forces to address one of NZ’s biggest health issues

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Second courthouse evacuated as police deal with North Island bomb threats

Second courthouse evacuated as police deal with North Island bomb threats

07 Apr 12:40 AM

The court was evacuated about 10.45am.

‘Surprise’ island nation targeted for US tariffs

‘Surprise’ island nation targeted for US tariffs

07 Apr 12:22 AM
Forecasters keeping eye on 100km/h gusts expected for Hawke’s Bay

Forecasters keeping eye on 100km/h gusts expected for Hawke’s Bay

07 Apr 12:17 AM
28,000 banned heaters still in NZ homes pose ‘significant risk to lives’

28,000 banned heaters still in NZ homes pose ‘significant risk to lives’

07 Apr 12:01 AM
The dog that changed Laura’s life
sponsored

The dog that changed Laura’s life

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP